Store Refresh

May 12, 2015


Like the designs, I think our store needed a little bit of TLC.  In the beginning I tried to get as much done as possible and then finesse it later.  In my head, I don’t know anything about building an online store.  Of course, I did some reading and looking at others, but I was probably so new to it, I didn’t get the nuances of what I was looking at.   

So, now that I have a couple of years under my belt, I more or less understand how that all works.  I am still amazed at how much I am still learning day to day.   

I knew the first thing I had to do was improve the way the shirts were modeled.  I don’t think that people buy our shirts because of how they look online, but I knew it needed to look better.   

I looked at a lot of other stores to see how they modeled their shirts and hooded items.  I watched some super cool videos on YouTube.  I even put an ad on Craig's List for someone to help me learn how to use PhotoShop better.   

Next, I had to find a mannequin or model - back to Craig's List.  This part of the project took the longest, I think.  A lot of the mannequins were too expensive.  I did find a couple of options that I could borrow, but I knew that wouldn’t work long term.  After calling around to a lot of thrift stores, one of the women I spoke to recommended I call the Salvation Army in Boulder.  And BINGO!  I called them, they had several dress forms.

This was a perfect solution because, to be honest, I was kind of afraid to have a mannequin (or 2) in my house.  Where would I put it so I don’t have to see it everyday, but in an obvious place that when I do see it, it doesn't scare the stuffing out of me. 

I have been taking the photos  and manipulating them in PhotoShop.  It takes a long time to complete one, but it is a fun process and I am still figuring out how to do things better.  I  look forward to one day affording professional photographer, but until then, I am pretty impressed with myself. :)




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